The Moshal Program provides scholarships and mentoring to underprivileged but talented students, helping them achieve academic and professional success. Their mission demanded a website that reflects their transformative impact while effectively engaging donors, students, and mentors.
Their mission demanded a website that reflects their transformative impact while effectively engaging donors, students, and mentors.
The Challange:
Moshal Program needed a modern, intuitive website that:
• Clearly communicates their mission and success stories.
• Simplifies navigation for diverse user groups: students, donors, and alumni.
• Optimizes functionality across devices.
• Enhances engagement through storytelling and data representation.
The Solution:
Using a user-centered design approach, I crafted a website that embodies Moshal Program’s vision, emphasizing accessibility and scalability. The process included:
1. UX Research: Understanding the needs of donors and students through stakeholder interviews and competitor analysis.
2. Wireframing & Prototyping: Rapid iteration of layouts in Figma to ensure intuitive navigation.
3. Visual Design: Aligning the visual language with Moshal’s branding to enhance trust and emotional connection.
4. Development Collaboration: Working closely with developers to maintain design fidelity and performance.
Key Features:
1. Dynamic Storytelling:
• Showcased impactful success stories through interactive sliders and visuals.
• Integrated testimonials to highlight Moshal’s influence.
2. User-Focused Navigation:
• Clear pathways for students seeking application info and donors exploring partnership opportunities.
• A mobile-first design ensuring seamless interaction on all devices.
3. Enhanced Credibility:
• Data visualizations to underline achievements, e.g., scholarships awarded and career success rates.
4. Scalability:
• Built with future expansion in mind, ensuring easy content updates.
Why It Matters:
The redesigned website not only amplifies the Moshal Program’s online presence but also strengthens its ability to connect with and inspire its audience. It serves as a digital catalyst for their mission, making their transformative work more visible and accessible.
