Pace Agency
From Flat to Fast
Web Design
UI Design
Framer Designer
Challenge
Pace Agency came to me with a problem: their brand-new website already felt outdated. It lacked personality, had no animation, and didn’t reflect the energy or direction of the agency’s evolving identity. With high-stakes meetings on the calendar in LA, they needed a bold digital presence - fast.
Solution
I partnered directly with the CEO and Head of Creative to reimagine Pace’s site from the ground up. We landed on a sporty, energetic aesthetic that hints at movement and momentum without locking into a single sport. Built entirely in Framer, the new site features:
Fully responsive design across breakpoints
Scroll-driven animations and motion elements
A project CMS and blog CMS
Unique layouts for project detail and overview pages
A 404 page, legal pages, and three mini add-on pages
We condensed a 1.5-month timeline into just 3 weeks, with 3 structured reviews and a smooth revision process.
Working on DAZN before reeally helped me with this - this is not the first time I'm working with a sports agency so it's familiar and absolutly great!
Credits
Closing Thoughts
The new Pace site feels like the brand: sharp, confident, and built to win. It’s now a tool the team is proud to share — not a placeholder they’re apologizing for.
Services
Web Design
UI Design
UX Design
CMS integration
Framer Design
Tools
Framer
Figma
Jitter
MidJourney
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